17 Marketing in the 21st Century

 

Task 1.

1.      What is the definition of Marketing?

It is a tool, a strategy used to let everyone know about a product, service or business. 

2.      What is understood as Market in business?

is to analyze the competition, your opportunities for growth, your audience, potential customers.

3.      What is the purpose of Marketing?

Marketing has the purpose of promoting an image, a brand, a name, a product, a company, etc. and put it on the market to generate higher income for an organization.

4.      Why is Marketing important?

It is important because it helps you to position yourself in the market, to make your product known and to reach your potential customers and identify what their needs are, helping you to sell your products or services and this works as a channel to increase your sales and your income.

5.      What are the different types of Marketing? Define them in detail.

According to the video, there is digital Marketing, which is considered a beast and there is traditional marketing, which was focused on commercial advertisements on television, radio, newspapers, etc. While digital marketing has social networks, online ads, viral marketing, influencers, etc.

6.      What are the aspects a marketer needs to consider nowadays?

1.      Being analytical and creative

2.      Have interpersonal and communication skills

3.      Possess agility to adapt quickly to change

4.      Convey empathy and optimism

5.      Can work as part of a team

7.      What are the differences between Marketing in the past and Marketing in the 21st century?

The most perceptible difference is today's technology, since marketing was previously more limited by the media and its impact was less, today through different platforms, applications, websites and all the technological advances that exist, marketing has spread, and its possibilities have increased on a large scale.